Defra – Department for Environment Food and Rural Affairs – were looking to recruit for a Digital Programme Lead and a Deputy Director Digital Delivery. For this campaign TMP created the below bespoke Landing Page to host both of the roles.
TMP started with two creative concept ideas which were to sit on the bespoke landing page and the below provides the final creative execution which was used. This creative aspect was also used across the external media channels and social media posts.
The external media campaign was activated on 9th April 2018 across various social media channels and specialised niche job sites. For the Director role TMP also used the in-house Signposting product which targets specific candidates with in-mails via LinkedIn, providing information about the role and the details for them to apply.
The campaign generated just under 11,000 clicks which resulted in a total of 7,122 apply click conversions.