In light of recent challenges including terrorism and cyber attacks the Cabinet Office approached TMP with a Senior Security Adviser role and a Security Advisor role. Understand that these roles are quite hard to recruit for and much of the target audience may not believe they could be suitable for the role, TMP had a small challenge on their hands.
The Security Advisors campaign was live for 27 days across 5 media channels; the campaign officially ended on the 14th November. The campaign generated a total of 7,664 clicks which converted to a total of 7,135 landing page conversions.