The Accounting HMRC campaign ran two roles across the various Social Media Channels TMP offer as part of the SNAP package – including Facebook, Twitter, Instagram and GDN (Google Display Network). Four different images were used for each of the four platforms. Below is a breakdown detailing which image generated the most amount of clicks per platform.
| Image 1 | Image 2 | Image 3 | Image 4 | |
| 627 | 106 | 641 | 130 | |
| 57 | 6 | n/a | 12 | |
| 2,853 | 374 | 597 | 410 | |
| GDN | 1,316 | 317 | n/a | 357 |
| Total clicks | 4,853 | 803 | 1,238 | 909 |